Long Beach bicycle master plan
Client: City of Long Beach Location: Long Beach, CA
Here LA recently wrapped up the Long Beach Bicycle Master Plan and was engaged for creative outreach, branding, and ‘art direction’ for the project. We oversaw fun, unusual community pop-ups that were truly “Long Beach” in character and feel. The 8 pop-up workshops were held in-the-field at various locations throughout the City and were organized around a large-scale 3D mapping activity along with a power generating bicycle that played music, and a large artful background for photo taking.