Long Beach Bicycle Master Plan

Client: City of Long Beach

Location: Long Beach, CA

HERE designers were engaged for creative outreach, branding, and ‘art direction’ for the development of the Long Beach Bicycle Master Plan. We oversaw fun, unusual community pop-ups that were truly “Long Beach” in character and feel.

The 8 pop-up workshops were held in-the-field at various locations throughout the City and were organized around a large-scale 3D mapping activity along with a power generating bicycle that played music, and a large artful background for photo taking.