Guerilla Marketing Tactics for Urban Planning

HERE installers went out this weekend to spray paint stencils throughout public parks in the San Gabriel Valley as part of the East San Gabriel Valley Mobility Action Plan. The colorful stencils included quotes from local residents about how they like to get around town - whether walking, biking, scooting, skating, or taking public transit. The stencils encouraged people to visit the project website and learn more about the project and the benefits of walking and biking. Check ‘em out!